Gartner calls them the “Nexus of Forces.” IDC says they constitute the “3rd Platform” for innovation and growth. No matter how you define it, cloud, social, mobile, and big data are changing the competitive dynamics of the global economy and creating significant value for companies that know how to create business models leveraging these technologies.
“By 2018, one third of the top 20 market-share leaders will be significantly disrupted by new competitors that use the 3rd platform to create new services and business models.”
—IDC Predictions 2014
According to new research by Deloitte and Open Matters, the shift to digitally enabled business models is also influencing shareholder valuation strategies. Investors are paying more for companies with business models that embrace and emphasize “intangible assets”—customer, human, and intellectual property—and leverage the wisdom of crowds to co-create products and services.